Industry Analysis Report on Kmart Essay -- Business and Management Stu

Industry Analysis Report on KmartINTRODUCTIONKmart is a huge vintage company that had peeked at one time and in a flash isstruggling to survive due to tilt and other legal battles. Thisanalysis report will describe and analyze the major(ip) forces that shapethe structure and competitory intensity of Kmart. This report will suppose at Kmarts history, competitors, marketing strategies, and somelegal battles that have affected the company. The shaping andstructuring of Kmart started more than one century years ago.HISTORYOver a century ago, Sebastian Spering Kresge candid a small store inDetroit, Michigan and tainted the entire setting of retailing. Hebuilt this store not intending that his store would develop into an conglomerate of more than twenty one hundred stores and an Internet presencethat reaches millions of customers every(prenominal)day. The S.S. Kresge Company founded in 1899, exposed its first Kmartdiscount store in 1962. By the following year, Kmart had opened 53 s tores,on the verge of being the number one retailer. In the 1970s, Kresgebegan break smaller 40,000 square foot stores in smaller towns andswitched from instigator name to private label goods manufacturedinternationally at low cost. Over the years, Kmart suffer its owndevelopment efforts by diversification into specialty retailing, whichbrought it mingy to unsuccessful person. In the 1990s, the company had to selloff its Sports Authority, Borders, Office Max and Builders Squarechains. A disco biscuit later in the twentieth century Charles Conawayreplaces Floyd Hall as chairman and CEO. About a year after the newchairman and CEO joins Kmart, the conjunction bought BlueLight.comInternet service and soon there after Kmart good deal files forChapter 11 bankruptcy protection due to stiff competition, corruptleadership, and bad financial planning.COMPETITORSKmart filed for bankruptcy protection, once the largest retailer everto do so in U.S. history. Most industry analysts believe the cause ofthe companys bankruptcy filing was due to stiff competition fromWalMart, Target, and lack of marketing strategies. Besides, whenWalMart and Target predictably entered into Kmarts territory, Kmarthad given its customers every reason to go somewhere else.With more than 4,000 stores and insistent expansion plans, WalMart isa one of the strongest retail forces. Thei... ...les is still functioning. This analysis report described andanalyzed the major forces that shape the structure and competitiveintensity of Kmart. This report reviewed Kmarts history,competitors, marketing strategies, and a a few(prenominal) legal battles that haveaffected the company. Kmart packs to realize the need to developing astrong marketing strategy before they are forced to go out ofbusiness. REFRENCESAccela Communications Inc (2003). BlueLight folding into Kmart, laysoff staff. http//www.itworld.comAmerican city Business Journals, Inc. (2003) Kmart reports $862Mfirst quarter net loss. http//ww w.albuquerque.bizjournals.comFox News Network (2003). Kmart Web turn up Answers Angry ShareholderQuestions. http//www.foxnews.comInfoWorld Media Group (2001). Benefits of a slowdown.http//www.archive.inforworld.comKmart Corporation (2000). much Information about K-Mart.http//www.kmartcorp.comMicrosoft Corporation (2003) Kmarts 5 big blunders.http//www.bcentral.comThe Detroit News (2002) A look at Kmarts History.http//www.detnews.comWhere Its (2002). Kmart-Running Out of Time.http//www.retailindustry.about.com Industry Analysis Report on Kmart Essay -- Business and Management StuIndustry Analysis Report on KmartINTRODUCTIONKmart is a huge vintage company that had peeked at one time and now isstruggling to survive due to competition and other legal battles. Thisanalysis report will describe and analyze the major forces that shapethe structure and competitive intensity of Kmart. This report willlook at Kmarts history, competitors, marketing strategies, and somelegal battles that have affected the company. The shaping andstructuring of Kmart started more than one hundred years ago.HISTORYOver a century ago, Sebastian Spering Kresge opened a small store inDetroit, Michigan and tainted the entire setting of retailing. Hebuilt this store not intending that his store would develop into anempire of more than twenty one hundred stores and an Internet presencethat reaches millions of customers everyday. The S.S. Kresge Company founded in 1899, opened its first Kmartdiscount store in 1962. By the next year, Kmart had opened 53 stores,on the verge of being the number one retailer. In the 1970s, Kresgebegan opening smaller 40,000 square foot stores in smaller towns andswitched from brand name to private label goods manufacturedinternationally at low cost. Over the years, Kmart hurt its owndevelopment efforts by diversification into specialty retailing, whichbrought it close to bankruptcy. In the 1990s, the company had to selloff its Sports Authority, Bord ers, Office Max and Builders Squarechains. A decade later in the twentieth century Charles Conawayreplaces Floyd Hall as chairman and CEO. About a year after the newchairman and CEO joins Kmart, the corporation bought BlueLight.comInternet service and soon there after Kmart Corporation files forChapter 11 bankruptcy protection due to stiff competition, corruptleadership, and bad financial planning.COMPETITORSKmart filed for bankruptcy protection, once the largest retailer everto do so in U.S. history. Most industry analysts believe the cause ofthe companys bankruptcy filing was due to stiff competition fromWalMart, Target, and lack of marketing strategies. Besides, whenWalMart and Target predictably entered into Kmarts territory, Kmarthad given its customers every reason to go somewhere else.With more than 4,000 stores and insistent expansion plans, WalMart isa one of the strongest retail forces. Thei... ...les is still functioning. This analysis report described andanalyzed the ma jor forces that shape the structure and competitiveintensity of Kmart. This report reviewed Kmarts history,competitors, marketing strategies, and a few legal battles that haveaffected the company. Kmart needs to realize the need to developing astrong marketing strategy before they are forced to go out ofbusiness. REFRENCESAccela Communications Inc (2003). BlueLight folding into Kmart, laysoff staff. http//www.itworld.comAmerican City Business Journals, Inc. (2003) Kmart reports $862Mfirst quarter net loss. http//www.albuquerque.bizjournals.comFox News Network (2003). Kmart Web Site Answers Angry ShareholderQuestions. http//www.foxnews.comInfoWorld Media Group (2001). Benefits of a slowdown.http//www.archive.inforworld.comKmart Corporation (2000). More Information about K-Mart.http//www.kmartcorp.comMicrosoft Corporation (2003) Kmarts 5 big blunders.http//www.bcentral.comThe Detroit News (2002) A look at Kmarts History.http//www.detnews.comWhere Its (2002). Kmart-Running Out of Time .http//www.retailindustry.about.com